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Study: Millennials don't act - or shop - alike | Chain Store Age

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
AUGUST 16, 2017 | BY MARIANNE WILSON

Retailers need to update their approach to targeting millennials. That's according to a new report by management consulting firm L.E.K., which provides insight into Millennials and their predecessors Gen X and the Baby-Boom generation.

http://www.chainstoreage.com/article/study-millennials-dont-act--or-shop--alike
 

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